sept 2020 - may 2026
oct 2025 - may 2026
kajabi checkout
Enabled merchant upsells and order bumps to lift average order value at checkout.
On the left, the merchant's upsell creation experience; on the right, the upsell customers see at checkout.
On the left, the merchant's order bump creation experience; on the right, the order bump customers see at checkout.
apr 2026
media library
AI-prototyped concept for managing custom Media Library views.
Built using V0 to demo the micro-interactions for creating, saving, removing, and deleting views.
jan - sep 2025
affiliates revamp
Reimagined the affiliate experience: payout system, resource tools, and a bounty program.
Added new set of metrics to the overview, such as leaderboard and top selling offers.
Under Settings, ability to add a memo and resources to communicate with affiliates.
A bounty program letting customers set up time-bound rewards for their affiliates.
Upcoming automatic and manual affiliate payouts, shown on the transactions page.
Setting up the schedule for manual payouts, and how customers complete a manual payment to their affiliates.
sep - dec 2025
kajabi capital
Shipped Kajabi Capital, an end-to-end loan experience, partnering with Parafin.
Dashboard entry point, marketing page, and mobile designs.
nov 2024
payments onboarding
Redesigned Kajabi Payments onboarding to provide a fully integrated in-app experience. After 100% rollout on Nov 7, adoption increased 11.77%, from 23.3% to 35% penetration.
A look at the rebranded Kajabi Payments onboarding experience, where the user selects UAE, which happened to align with Kajabi's launch in the region.
2024 - 2026
payouts
Designed to support multiple bank accounts as well as instant payouts.
On the left shows multiple bank accounts, and on the right is the instant payouts feature.
sep - nov 2024
disputes
Created a system for customers to manage and take action on disputed payments.
Disputed transactions at various stages.
jun - aug 2025
analytics
Since 2023, I redesigned Kajabi's Payments dashboard and, in 2025, expanded into platform-wide Analytics, creating flexible, shared, systematized patterns across the app.
The redesigned Payments dashboard.
Some of the data visualization charts I designed for the Analytics team.
nov - dec 2024
transaction details page revamp
Redesigned the transaction details page's hierarchy for clearer, easier scannability.
A snapshot of what a customer sees after clicking into a sale, with the full breakdown of that purchase.